7 Best AI Tools for Ad Creatives Generation - Google and Meta Ads

To generate the perfect ad creative, you need 4 key ingredients:

• Audience relevance
• Clear messaging
• Visual appeal
• Compelling story

Unfortunately, even if you get all of them right, not all creatives perform well. Why? Because of the subjective nature of user experience. What appeals to one segment may not resonate with another due to differences in preferences and tastes.

One way out of this situation - generate multiple variants of the creatives and A/B test them. This ensures that you push only the best-performing creative to your target audience, leading to better ROAS. But, creating multiple variants is excruciatingly time-consuming and resource-intensive.

Enter Artificial Intelligence - offering a scalable approach to generating ad creatives without compromising performance and creativity. In this article, we will not only learn how AI is revolutionizing ad creatives generation but also take you through the top 7 AI tools making this possible.

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Role of AI in Ad Creative Generation

At the heart of an AI-driven ad creative generation process lies the ability to extract insights from vast datasets. AI algorithms can analyze your existing ad’s performance and provide insights for the next iteration. Not only that, it can teach itself to make better creatives for you. 

All you need to do is design a single ad and feed it into the AI tool, and it will spin that ad off into hundreds of variants. Tools like Eacel.ai make it even simpler - just input your brand’s creative assets like a logo and ad parameters to generate fresh new creatives.

The generated variants could differ in terms of ad sizes, formats to adhere to different platforms or even designs. You can choose the best creative from the lot and launch your ads in minutes.

Before the advent of AI in this area, apart from a lack of time and resources, you also had to guess what ad elements or creative assets would appeal most to your target audience. Now, you have the ability to get far more predictive using AI.

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Advantages of using AI Tools for Ad Creative Generation

Here are some of the benefits you enjoy by using AI tools for ad creative generation -

1. Time-saving: Since the entire task of generating creatives is automated, your designers and marketers need not spend time on creating ads from scratch and can instead focus on other aspects of advertising. 
2. Data-driven personalization: ​These tools analyze vast datasets and user interactions, using which, they can generate ad creatives to suit individual preferences and behaviors.
3. A/B testing automation: They enable advertisers to iterate and refine their creatives for optimal results without manually creating individual variants. 
4. Creative diversity: Whether experimenting with alternative visual treatments, exploring new imagery concepts, or adapting to cultural nuances, these tools drive diversity and innovation in your creatives.

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Top 7 AI Tools for Ad Creative Generation

We understand selecting the right AI tool for ad creative generation is not easy. You need to consider several factors like campaign size, platform specificity, creative requirements, and budget to ensure optimal results. But we can help you arrive at the right decision quickly. In this section, we have compared 7 AI tools in an unbiased manner, highlighting their key features, pricing, and positives and negatives. Here are they -

1. Eacel.ai

At the top of our list is Eacel which has been built with a singular goal - to overcome ad fatigue. The platform uses advanced AI models to generate hundreds of ad creatives in minutes. All it takes is 3 simple steps. One, add your brand kit and input ad parameters. Two, get access to multiple variants built from scratch. Three, choose a variant and launch. That’s not all! Eacel also tracks and learns from the performance of each creative. Using this data it generates additional creatives and suggests new ad parameters next time you try to generate ad creatives.

Key Features:

• Asset Library: Build your own asset library for easy access while generating creatives. All your assets are stored securely and retrievable only by the approved user. 
• Eacel Stock: Get access to thousands of stock images for free, which you can use without restrictions for your ad creatives. 
• Ad Copy Generator: Generate copies at lightning-fast speed. Enter a basic version of ad copy and the AI engine generates more engaging alternate variants of it. 

Integrations:

The platform will soon integration with Google Display Network, Amazon, and Meta ads. Stay tuned for updates. 

Pricing:

Eacel.ai is currently in beta and is free for 2 months with no credit card required.

Pros:

• The platform has no learning curve and is beginner-friendly. You can start generating ad creatives from day one. 
• There is no restriction on the number of variants that you can generate every time. 
• Powered by a robust AI engine that has been trained on over $5 million of ad spend, Eacel predicts and generates high-performing creatives with great accuracy. 

Cons:

• Eacel is the newest kid on the block and might not have the full feature set offered by some of its competitors. However, most of these features (and a lot more!) are almost ready to be launched.

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2. Adcreative.ai

Adcreative is a suite of several mini-tools each making your life as an advertiser simpler. For instance, while one tool generates ad creatives at scale, the other one generates texts and headlines for your ad. Adcreative works by assimilating creative content from social and display platforms,  analyzing them, and linking 80 data points per image. It then uses this data to train its machine learning model, which users can use to create performance-guaranteed creatives.

Key Features

• Score ad creatives: Before publishing your ad, Adcreative scores your creative on multiple parameters. The score highlights how likely your ad will perform if the creative is used. 
• Product photoshoots: This feature transforms your product photos into professional photoshoots. You can even add logos, headlines, and CTA buttons to the creative to personalize it.
• Competitors insights: Adcreative analyzes your competitors’ top ads and finds out what they are doing right to drive traffic. 

Integration

Adcreative can be connected to top ad platforms like Google and Facebook.

Pricing Structure

The paid plans start at $29 per month which offers 10 credits to the users. The higher-tiered plans are priced at $209/month and $549/month, offering 100 and 500 credits, respectively. There is also a free trial that offers 10 credits for 1 week. 

Pros

• The platform can be personalized to suit your brand by changing the logo and URL.
• Adcreative supports collaboration as it lets multiple users generate creatives simultaneously using one main account.
• You get access to millions of free stock images that you can use in your creatives.

Cons

• The platform is on the pricier side if you need to generate a lot of creatives. 
• The customization options might not be sufficient for those who like to have more control of the final design of the ad creative.
• Sometimes, the tool creates ads that are not compliant with an ad platform’s policies or the industry’s regulations.

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3. Pencil

Pencil is a great choice if you already have a solid library of assets that you wish to turn into successful ads. The tool uses these assets, predicts what works best for your brand, and generates images and video ad ideas. Pencil uses multiple AI models such as OpenAI, Google, and Stability to generate valuable insights, write copies, and generate visuals that persuade users to click on the ad.

Key Features

• Collaborate and launch: Pencil generates public or private sharing links for each creative, so that you can share with other stakeholders to get feedback or approval.
•  Editor: You get a browser-based editor to make changes to the creative. You can access the toolkit, brand library and assets directly from the editor so that you need not work on multiple windows.
• Ads Library: You also get an exhaustive library of ads to take inspiration from. This feature is particularly useful for those who are new to design or have hit a creative roadblock. 

Integration

Pencil offers integration with most of the advertising platforms, including Meta, TikTok, YouTube, and Google Display, to name a few. 

Pricing Structure

The Basic plan which starts from $14 for 50 generations, is ideal for freelancers and individuals starting out in the advertisement world. You also get the first 50 generations for free. If needed, there is an option to purchase additional generations within the same plan. There is also the Standard plan that is more suited to small businesses costing $186 per month. Lastly, a fully customizable Pro plan is also available for enterprises. 

Pros

• Publishing an ad on an ad platform is a breeze when it comes to pencil. Just a few clicks, and your ad will start appearing on the display network. 
• Pencil’s robust AI engine can easily identify fatiguing ads so that you can take action before it starts impacting CTRs.
• They have excellent and prompt customer support, which is quite evident from reviews on platforms like G2.

Cons

• The platform relies majorly on your existing assets. This means you must have high-quality assets already present in your library. 
• Editing can be a little clunky sometimes, and the ability to customize creatives is also quite limited. 
• There is a learning curve with the product.

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4. Admaker by Picasart

Admaker simplifies the whole lifecycle of the ad creation process. It not only produces creatives automatically but also generates relevant copies for your ads from simple prompts. For the images, all you need to do is upload a reference image or utilize the platform’s text-to-image capabilities to generate stunning creatives for your ad. You can effortlessly edit the ad with the help of the intuitive drag-and-drop interface and also preview the ad on different devices. 

Key Features

• Ad templates: Get access to hundreds of built-in ad templates to start building the ads straightaway.
• Ad copy generator: You can generate copies instantly with Admaker’s copy generator tool to speed up the ad creation process.
• Interactive formats: This state-of-the-art feature lets you build interactive ad experiences by creating quizzes and polls or including various AR components for better engagement.

Integration

Admaker doesn’t offer direct integration with any ad platform.

Pricing Structure

There is a forever-free plan that offers 4 credits and the ability to export in various sizes. There are also paid plans costing $2.99, $3.59, and $3.99, offering 50, 100, and 200 credits respectively. This is a one-time payment with an option to top-up credits as and when it gets over. 

Pros

• It is suitable for all types of ad formats including video ads, display ads, chatbot ads, banner ads, print ads, and more. 
• You can see how your ads will appear on mobile devices, which is important in this mobile-first world.
• Apart from ad creatives, the platform is also suitable for product photography and product description. 

Cons

• It works on a credit-based model, making it unsuitable for those businesses with huge demand.
• While the platform claims to cater to most of the ad platforms, it doesn’t integrate with any of them. This means, you need to manually create the ads and upload them into the ad platform.

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5. Zocket

Zocket is an AI platform that can generate Meta advertisements in a few clicks. All you need is a live website, a Facebook Ad account, and a Facebook business page. And in case you do not have a Facebook ad account, Zocket’s team will assist you in creating one, as it is a mandatory requirement to use Zocket. All the ads created by Zocket are reviewed and approved by Meta within 24 hours.

Key Features

• Real-time insights: You get a comprehensive and dedicated dashboard that not only gives a 360° view of your campaign performance but also generates valuable insights for making data-driven decisions. 
• Chat: The IM functionality of all three Meta platforms - Facebook, Instagram, and WhatsApp are united into a single hub so that you always stay connected with your audience without switching apps.

Integration

The platform integrates only with Meta ads. 

Pricing Structure

There are two plans costing $29 and $99 per month. The lower-priced plan called Grow is ideal for small businesses and individuals with limited creative generation requirements while the higher-priced plan called Pro is suited for expanding businesses looking for additional features. 

Pros

• The Competitors Insights is a useful feature to have in case you want to learn more about how others in your industry are doing.
• Zocket uses deep learning to create emotion-driven taglines for your ad creatives.

Cons

• The platform requires you to enter credit card details even to activate the free trial.
• There is no integration with the Google ad network. It is suitable only for those running ads on Meta.

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6. Sivi

Sivi is another powerful ad creatives generator whose AI algorithm is trained with massive volumes of data. As a result, the creatives generated by Sivi are always human-like. Unlike some of the other tools in this list, Sivi is not a template-based AI platform. It considers your text and brand preferences and generates fresh designs from scratch based on your input. The variations always adhere to your brand guidelines, including colors, fonts, and logos.

Key Features

• Custom dimensions: Apart from preset dimensions suitable for various ad platforms, Sivi also offers custom dimensions in case you are designing creatives for a different usecase. 
• Stock library: You get access to a vast stock library comprising images, icons, illustrations, and fonts that can be used to spice up your ad creative. You can also upload your own creative asset if required. 

Integration

The platform doesn’t offer direct integration with any of the ad platforms. 

Pricing Structure

There are multiple plans suitable for different kinds of businesses costing $10, $24, $48, $96, and $160 per month. The difference between these plans majorly lies in the number of credits offered and the media storage capacity. There is also a free plan for those who want to explore the product first before making a financial commitment. 

Pros

• The tool is very quick in generating desigs and takes only a few seconds after inputting details. 
• Since this is not a template-based tool, you will not only eliminate ad fatigue, but your ad will always stand out from the crowd.
• The platform supports over 72 languages, making it a great choice for those looking to generate multi-language ads.

Cons

• The platform works on a credit-based model. You need to keep topping up the credits as and when you exhaust them. This might burn a hole in your pocket if you are looking to generate a lot of creatives in a month.
• The lack of integration with any ad platform is a major letdown.

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7. Quickads.ai

The last tool on our list is Quickads, which lets you create variants for your ad creatives in 4 simple steps. First, select the platform and objective. Second, choose an ad recommended by Quickad’s AI engine. Then, refine the captions and image, again using AI. Finally, bulk create and publish. The templates are generated in such a way that your ROAS is always prioritized, irrespective of which platform you publish the ad on. 

Key Features

• Product photography: This feature generates studio-quality product images that you can directly use for your ad. All you need to do is upload an existing product’s image or describe it for the AI engine.
• Ad copy generator: This feature creates ad copies for you in 35+ languages. You can use it to generate both header and body of the ad.

Integration

Quickads doesn’t integrate with any of the ad platforms directly. 

Pricing Structure

The most basic plan costs $15 per month, which is suitable for startups and offers very limited features. There are higher-tiered plans costing $32 and $82 per month, which are more suitable for organizations looking to scale their advertising process.

Pros

• The platform comes with a rich feature set that is sufficient for creating any type of display ad. 
• The platform is intuitive and very easy to use. The plethora of templates offered by this platform makes ad creation easy.
• The multi-language support offered by the platform is quite useful if you have a customer base in different countries.

Cons

• While Quickads supports the ad formats of different ad platforms, there is no direct integration with any of them. This means you need to download the creative and then publish it separately.
• The platform’s creative ability is limited. After some time, the designs tend to become bland, repeated, and robotic due to the template-based model.

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Conclusion

We are certain that the future of performance marketing and ad creatives generation will be tightly wound with AI. After all, it’s hard to ignore the numerous benefits offered by AI in this process. But to experience these benefits, it is important to pick a tool that is powered by state-of-the-art AI and ML models. Only then will it generate relevant, engaging, and high-performing ad creatives. 

Want to start generating high-performing ad creatives? Create an account with Eacel now.