AI is the rage these days; you probably know that already. It’s integrated into almost every tool and system on this planet. Your marketing tools are no exception. There is an endless list of marketing tools using AI.
But, while the dominance of AI in marketing areas like predictive analytics, conversational marketing, SEO, and audience targeting was on the expected lines, no one predicted the profound impact of AI in generating and managing creatives. A myriad of tools have mushroomed in recent times that have streamlined the way marketers create, store, and analyze creatives for different marketing channels.
In this article, we will examine 7 creative AI tools that should be on every marketer’s wishlist.
Overview of Creative AI in Marketing
The union of creative AI and marketing is redefining the way brands engage with consumers and transforming the creative processes that lie at the heart of marketing. One of the unique capabilities of creative AI is its ability to personalize brand messaging at scale. Powerful AI algorithms run in the background, analyzing customer data and identifying patterns, allowing you to tailor your creatives and copies to suit the preferences of different audience segments. This level of personalization has made brand communication more relevant and engaging for each consumer.
Creative AI tools today are being used to generate fresh ideas, refine existing concepts, and execute designs more efficiently. For instance, an AI-powered platform like Eacel can generate unlimited creatives for your ad campaigns in just a couple of steps, thereby accelerating the creative process. Similarly, AI writing assistants can help copywriters generate multiple versions of headlines that they can use for their ads directly.
Furthermore, some creative AI tools are also capable of analyzing ad performance, offer invaluable insights to refine your marketing strategies, and improve conversion rate.
Criteria for Choosing the Right AI Tool
Before we look into the top 7 creative AI tools, it is important to understand the key factors that you need to consider while selecting a tool for your brand -
- Features: Probably the most important factor out of all. You need to ensure that the tool you pick offers all your must-have features and a handful of nice-to-haves.
- Ease of use: Try to select a tool with clear documentation, a thriving community, and a lot of online tutorials. This will minimize the learning curve and ensure that your employees can start using the tool from day one. Either that, or the tool should be extremely intuitive such that anyone can use it without any training.
- Integration capabilities: Marketing tools seldom operate in silos. They need to be connected with each other for better efficiency and efficacy. Pick a tool that integrates with your existing workflows and marketing ecosystem and facilitates smooth collaboration across platforms.
- Cost: Carefully evaluate the pricing structure of the creative AI tool. Focus on the subscription fees, licensing models, and the additional charges for premium features. Ensure that the final cost aligns with your budget and provides a good ROI.
Review of Top 7 Creative AI Tools
Here is a summary of the top 7 creative AI tools currently available in the market -
1. Eacel.ai: Best tool for creating ad creatives
The first creative AI tool on our list is Eacel.ai. It is an ad creatives generator that can bolster your team’s creative efficiency and eliminate ad fatigue. It is backed by a strong AI engine that has been trained in over $5 million of ad spend to come up with high-performing ad creatives. Once you add your brand kit and input basic ad parameters, Eacel automatically generates highly relevant and appealing ad variants that you can use straightaway. The platform keeps learning and constantly generates fresh creatives that are better than the previous versions so that your performance trajectory is always in the upwards direction.
Key Features:
- Custom Dimensions: Eacel can generate ad variants in any dimension of your choice. This way,you need not manually crop the ad creative while using it on different ad platforms.
- Stock Images: You need not scrounge the internet for images to build your ads. Eacel comes loaded with thousands of stock images that you can use for generating different variants.
- Ad copy: You don’t have to switch between multiple tools to generate copies for your ad. Eacel takes care of generating fresh and unique copies for every ad.
Pricing:
Eacel.ai is currently in beta and is free for 2 months with no credit card required.
What users liked about this tool: There is absolutely no restriction on the number of variants you can generate for your ads. This is quite useful for those with large creative requirements.
2. Lexica Art: Best tool for creating blog cover images
A well-designed creative reinforces your message and increases engagement of your blog. But most marketers and bloggers depend on designers to create cover images which can delay the publishing process. This is where a creative AI tool like Lexica Art can help. It generates cover images for your blog in a few seconds, that you can straightaway use without editing. You also get a full commercial license for all the images generated, provided you have opted for the Pro or Max plans.
Key Features:
- Search: If you do not want to generate your own images, you can search from the vast catalog of pre-created images in Lexica’s catalog. However, these images are generated by other users, and you will not get a full commercial license over those images.
- Generate: This feature lets you generate images based on prompts. You also have the option to input a negative prompt to ensure that the generated images are exactly as per your requirements.
- Custom Aspect Ratio: You can generate the images in any aspect ratio of your choice. This makes the images suitable not only for your blogs but also for other marketing use cases.
Pricing: There are three plans viz. Starter, Pro, and Max, costing $8, $24, and $48 per month. The plans mainly differ in the number of fast generations you can perform.
What users liked about this tool: Users love the fast generation feature of the platform, which generates images in seconds. This is achieved by pushing your request to the fastest server available.
What users disliked about this tool: There is no free version of this tool. Most AI generators today let you generate images for free, even if it is with some restrictions.
3. Photoroom: Best tool for for removing image backgrounds
Photoroom is a popular AI editor mainly known for its ability to remove backgrounds from images. This makes it a great choice for marketers who regularly use product photographs in their ad campaigns. The platform is also available as a mobile app (both iOS and Android) and is thus suitable for those who are always on the move. Photoroom is available as an API for you to integrate directly with your website.
Key Features:
- AI Expand: This feature realistically expands the scene around your image. In just a few clicks, you can resize any brand visual and make it suitable for any marketing channel.
- AI Retouch: You can remove objects or imperfections using this feature. It even fills the empty space with new elements to maintain continuity in your image.
- Batch mode: You can edit all your images simultaneously, thereby improving your team’s efficiency.
Pricing: There are only two plans - a forever free plan and the Photoroom Pro plan that is priced at $89.99 per year. Except for basic features like background removal, retouch tool, and marketplace templates, you need the Pro plan for everything else in this tool.
What users liked about this tool: The tool is beginner-friendly and can be used by even someone with minimal design skills. It reduces the dependence on designers and advanced design tools like Photoshop.
What users disliked about this tool: Users find the tool less effective with low-contrast images. Also, manual cutout masking is tricky.
4. Jasper AI: Best tool for copywriting
Good copies speak to your audience and create a lasting impact on their minds. But churning out such copies continuously is not easy. You need a perennial supply of fresh, engaging ideas, which is very difficult in the long run. In other words, sustaining creativity over time can be difficult, especially when you're operating within a specific brand voice or message framework. Jasper AI can eliminate this obstacle by generating unlimited unique copies for your different marketing needs. From headlines for your ads to CTAs for your landing page, it can handle everything.
Key Features:
- Campaigns: This feature lets you generate an entire marketing campaign from a single brief. You don’t have to switch between multiple tools to create a campaign. Jasper can even create a brief for you so that the entire process is automated end-to-end.
- Brand Voice: You can teach Jasper’s AI model about your style guide, company history, the product you sell, and even your brand identity so that it can create content in your brand voice. The platform can even scan your website to learn your brand voice directly.
- Chat: This is like an in-house ChatGPT where users can ask the chatbot to generate copies, edit their content, or even crack a joke. This eliminates the need to navigate to different sections within Jasper to handle separate requirements.
Pricing: There are two main plans called Creator and Pro, costing $39 and $59 per month per seat. The two plans vary mainly on the number of seats and number of brand voices you can create simultaneously. There is also a fully customizable plan called Business for large enterprises.
What users liked about this tool: The huge number of templates makes the creation of any content type easy. All the templates come with preconfigured settings for the specific use case.
What users disliked about this tool: The pricing is quite steep, particularly for single users. Also, since it is volume-based pricing, you will spend a fortune if you have large copy requirements.
5. Invideo: Best tool for video creation
Video marketing has become quite popular today due to its ability to evoke emotions and offer a dynamic way to convey brand messages. A decade ago, creating a video meant having advanced skills like editing, color correction, sound design, etc. But a platform like Invideo transforms you instantly into a video creator without having the above skills. It uses AI to turn your text prompts and ideas into a video and even comes up with its own script, visuals, subtitles, voiceover & music.
Key Features:
- AI Voice Generator: This feature makes your video more realistic by automatically adding voiceover to your videos. You can select between different voices and accents to make it sound authentic. You can also make the voiceover sound like you with the help of AI voice cloning feature.
- AI Talking Avatar: If you want a add a realistic human presenter for your video without video production, this feature can help. It offers a variety of preset avatars (You can also create your own) that you can choose from. All you need to do is input a few images or some text or audio to create your talking avatar.
- AI Slideshow Maker: This feature lets you create slideshow videos with the help of basic prompts. You can use this feature to generate marketing promos, product explainers for your demos, and more.
Pricing:
Apart from a free plan with limited features, there is the Plus plan that starts at $20 per month and offers 50 minutes of AI video generation. There is also the Max plan that starts at $48 per month and offers 200 minutes of AI video generation. Both the paid plans are flexible and can be scaled in terms of minutes of AI video generation required.
What users liked about this tool: People love the drag-and-drop interface that lets you effortlessly create videos even if you have zero experience.
What users disliked about this tool: The final video rendering is time-consuming. This make it very difficult for those working on a strict deadline.
6. Makelanding: Best tool for creating landing pages
Can you imagine building an entire landing page in a minute? That’s possible today with a creative AI tool like Makelanding. It uses artificial intelligence to build ready-to-use landing pages from scratch that you can use for your marketing campaigns. The platform takes care of everything from generating copies to designing illustrations for your page. The only thing needed from you is a few words about your business and what you sell. You also get an easy page editor to customize the page further to align with your campaign requirements.
Key Features:
- Copies: You need not worry about generating persuasive copies for your landing page as Makelanding takes care of it, that too in 50+ languages.
- Illustrations: The platform can generate illustrations for your landing page using its built-in image generator. You have the option to choose from 6 art styles and 12 color schemes to match your brand guidelines.
- Templates: In case you don’t want the platform to use AI to generate landing pages, you can select from hundreds of available templates that are tried and tested.
Pricing:
There are 3 plans available. The Starter plan costs $9 per month and lets you generate 10 pages. The Pro plan, costing $19 per month, lets you generate 50 pages per month. The Premium plan, on the other hand, lets you generate 150 pages, and it is priced at $29 per month.
What users liked about this tool: They get full commercial ownership of not only the generated landing page but also the illustrations generated with AI.
What users disliked about this tool: The in-built analytics module is quite weak. You need to rely on external systems to collect traffic data.
7. Rocketium: Best tool for creative intelligence
The last tool on our list is Rocketium which is a popular choice if you are looking for a full-fledged creative analytics platform. Rocketium lets you test your creatives and see if it is capable of attracting engagement. It instantly improves your ROI and lets you make data-driven decisions when it comes to the creation and management of ad creatives. Apart from creative analytics, Rocketium is also a CreativeOps tool that lets you build streamlined workflows for all your design processes.
Key Features:
- Dedicated dashboard: You get access to a centralized dashboard replete with performance data of your creatives. You can update the views using AI-powered, custom filters and even generate automated reports for sharing.
- Competitor analysis: This feature automatically tracks and analyzes your competitor campaigns and offers valuable insights to improve your creatives.
- Alerts: You can set up regular alerts to stay on top of your creative performance and eliminate any sort of performance slumps.
Pricing: You need to contact the sales team or book a free demo to know the latest pricing details.
What users liked about this tool: The tool is particularly known for its collaboration capabilities and lets your team manage creative performance with great ease.
What users disliked about this tool: The absence of free trial and the unavailability of pricing information on the internet makes it cumbersome to experience this tool without making a financial commitment.
Conclusion
If you wish to amplify your marketing efforts or move away from outdated creative tasks, you need to make the switch to creative AI tools. These tools not only enable you to automate various creative processes but also unearth valuable insights to streamline your marketing endeavors.
Whatever your specific marketing requirements may be, rest assured, there exists an AI marketing tool out there for you. If you are looking for an AI ad creative generator capable of automating your ad generation process, look no further than Eacel.
